There was a time when Shopping was fun…..true we always liked to track down a bargain and ‘Sales’ were exactly that a Sale!
But forgive me for being rather cynical, but am I the only one to think that the Retail Price is now set at an artificially high price so they can then reduce the price as ‘a bargain, a sale, massive reduction’…call it what you want. Walk round any Shopping Mall or down any High Street at any time of the year and it would appear that we are in a perpetual ‘Sale Time’. Perhaps the retailer now thinks it is compulsory to declare a Sale is On to get customers to buy
Nor is it just big ticket items like TV, Carpets and Furnishing and Fashion.
Take my favourite brand of coffee (and its not the only brand that does this). It is on sale at the normal price price for about 4 weeks….then a major price drop* that lasts for many more weeks, the bang up it goes again for 4 weeks before dropping once again. A constant merry-go-round of ups and downs. Nor can they claim it is an end of line/close out deal. So shop around and buy some in stock and in advance of the hike..* £ 6.70 down to £ 4.49/£ 4.69
The real problem is on the big ticket items, do you buy or do you wait, will the price fall as soon as I buy.
Perhaps I am just getting old and as I say cynical but nobody like to loose hard earned cash
23rd October
(C) David Oakes 2014
DAVID OAKES - IMAGES. 